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National Advertising Review Board (NARB): the appellate body for BBB National Programs’ advertising self-regulatory programs (NAD, CARU, and DSSRC). NARB's panel members include 87 volunteer professionals from the national advertising industry, agencies, and public members, such as academics and former members of the public sector.
The Association of National Advertisers, Inc., the U.S. advertising industry 's oldest trade association, was founded on June 24, 1910, [2] in Detroit, Michigan, by 45 companies. Founding members include the Burroughs Adding Machine Company, Glidden Varnish Company, Macey Company, Sherwin-Williams, and National Lead Company.
The "Mark of Excellence" was the subject of the first case considered by the National Advertising Review Board, in 1972. The NARB ruled that the mark was not being used in a manner that constituted false advertising, but warned that, given GM's record of product recalls, the slogan could be seen as deceptive if it became a primary theme of GM's ...
The Better Business Bureau (BBB) is a private, 501(c)(6) nonprofit organization founded in 1912. BBB's self-described mission is to focus on advancing marketplace trust, consisting of 92 independently incorporated local BBB organizations in the United States and Canada, coordinated under the International Association of Better Business Bureaus (IABBB) in Arlington, Virginia.
The Code of Practices for Television Broadcasters, also known as the Television Code, was a set of ethical standards adopted by the National Association of Broadcasters (NAB) of the United States for television programming from 1952 to 1983. The code was created to self-regulate the industry in hopes of avoiding a proposed government Advisory ...
The Children’s Advertising Review Unit ( CARU) is a U.S. self-regulatory organization that was established in 1974 and is administered by BBB National Programs. It is an independent self-regulatory agency for the promotion of responsible advertising and privacy practices to children under the age of 13 in all media.
The National Recovery Administration ( NRA) was a prime agency established by U.S. president Franklin D. Roosevelt (FDR) in 1933. The goal of the administration was to eliminate "cut throat competition" by bringing industry, labor, and government together to create codes of "fair practices" and set prices. The NRA was created by the National ...
National Review Board. The National Review Board (full name: National Review Board for the Protection of Children and Young People) is a committee created in 2002 by the United States Conference of Catholic Bishops in order to monitor the implementation of the Charter for the Protection of Children and Young People in the wake of the clerical ...