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Bluetooth beacons are hardware transmitters — a class of Bluetooth Low Energy (LE) devices that broadcast their identifier to nearby portable electronic devices. The technology enables smartphones, tablets and other devices to perform actions when in close proximity to a beacon. Bluetooth beacons use Bluetooth Low Energy proximity sensing to ...
iBeacon is a protocol developed by Apple and introduced at the Apple Worldwide Developers Conference in 2013. [1] Various vendors have since made iBeacon-compatible hardware transmitters – typically called beacons – a class of Bluetooth Low Energy (BLE) devices that broadcast their identifier to nearby portable electronic devices.
Bluetooth low energy (BLE) The majority of beacon location devices rely on Bluetooth low energy (BLE) technology. Compared to 'classic' Bluetooth technology, BLE consumes less power, has a lower range, and transmits less data. BLE is designed for periodic transfers of very small amounts of data.
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An indoor location tracking map on a mobile phone. An indoor positioning system ( IPS) is a network of devices used to locate people or objects where GPS and other satellite technologies lack precision or fail entirely, such as inside multistory buildings, airports, alleys, parking garages, and underground locations. [1]
Bluetooth Low Energy ( Bluetooth LE, colloquially BLE, formerly marketed as Bluetooth Smart [1]) is a wireless personal area network technology designed and marketed by the Bluetooth Special Interest Group (Bluetooth SIG) [2] aimed at novel applications in the healthcare, fitness, beacons, [3] security, and home entertainment industries. [4]
Proximity marketing. Proximity marketing is the localized wireless distribution of advertising content associated with a particular place. Transmissions can be received by individuals in that location who wish to receive them and have the necessary equipment to do so. Distribution may be via a traditional localized broadcast, or more commonly ...
The Facebook Bluetooth Beacon is a hardware beacon released by Facebook in 2015. The beacon uses a bluetooth connection to communicate with the Facebook app on the user's smartphone, informing it of the phone's location. [1] The technology allows location-specific advertising to be pushed to the user's Facebook feed.
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