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A television advertisement (also called a television commercial, TV commercial, commercial, spot, break, television spot, TV spot, advert, television advert, TV advert, television ad, TV ad or simply an ad) is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a ...
Bumper (broadcasting) In broadcasting, a commercial bumper, ident bumper, or break-bumper (often shortened to bump) is a brief announcement, usually two to fifteen seconds in length that can contain a voice over, placed between a pause in the program and its commercial break, and vice versa. The host, the program announcer, or a continuity ...
Screenwriting. Example of a page from a screenplay formatted for a feature-length film. Screenwriting or scriptwriting is the art and craft of writing scripts for mass media such as feature films, television productions or video games. It is often a freelance profession.
List of episodes. " Lucy Does a TV Commercial " is the 30th episode of the 1950s television sitcom I Love Lucy, airing on May 5, 1952. It is considered to be the most famous episode of the show. [1] In 1997, TV Guide ranked it #2 on their list of the "100 Greatest Episodes of All Time". [2] In 2009, they ranked it #4 on their list of "TV's Top ...
Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. Copywriting is aimed at selling products or services. [1] The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.
An underwriting spot, known as sponsor credit ( Japanese: 提供クレジット, romanized : Teikyō kurejitto) in Japan, is an announcement made on public broadcasting outlets, especially in the United States, in exchange for funding. These spots usually mention the name of the sponsor, and can resemble traditional television advertisements in ...
A spec script, also known as a speculative screenplay, is a non-commissioned and unsolicited screenplay. It is usually written by a screenwriter who hopes to have the script optioned and eventually purchased by a producer, production company, or studio . Spec scripts which have gone on to win Academy Awards include Thelma & Louise (sold by ...
In the music industry, pre-production is a process whereby a recording artist spends time creating and refining their musical ideas. The artist thus produces a song's demo recording, or rough draft, in order to establish the song's creative premise. This reduces the time and money spent in expensive studios. The goal is to enter into the major ...
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