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The agency was recognized on Advertising Age's annual A-List, which honors "the agencies that showed moxie, innovation and effectiveness in 2009." The 2010 U.S. Census campaign, led by Draftfcb New York, received Gold in the multicultural category and the Research Achievement Award at the 2010 Advertising Research Foundation David Ogilvy Awards ...
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The Digital Agency (デジタル庁, Dejitaru-chō) is an agency of the Japanese government established on September 1, 2021, aimed at strengthening digitalization in Japan. [ 1 ] [ 3 ] The slogan is “Government as a Startup”.
The organization's legal name is National Public Radio and its trademarked brand is NPR; it is known by both names. [11] In June 2010, the organization announced that it was "making a conscious effort to consistently refer to ourselves as NPR on-air and online" because NPR is the common name for the organization and its radio hosts have used the tag line "This ... is NPR" for many years. [11]
Its marketing is a "tongue-in-cheek take on the 'mating game '", suggesting that women are instantly drawn to men who use the products. [126] [127] Unlike Dove's long-running beauty campaign, Lynx advertising often creates mini-series of advertisements based around a singular product rather than communicating an overarching idea. Using images ...
Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
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