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2. Google Ads - Wikipedia

   en.wikipedia.org/wiki/Google_Ads

   Every time a user conducts a search on Google, Google Ads runs an auction in real time determines which search ads are displayed on the search results page as well as the ad's position. The cost of a Google Ads campaign therefore depends on a variety of factors, including the maximum amount an advertiser is willing to pay-per-click of the ...

3. Pay-per-call advertising - Wikipedia

   en.wikipedia.org/wiki/Pay-per-call_advertising

   Pay-per-call advertising. Pay-per-call (PPCall, also called cost-per-call) is an advertising model which allows companies to advertise on TV and pay for each call generated from each TV commercial aired based on a performance model and agreed upon cost per call. The Pay Per Call model allows companies to avoid expensive cash media spends for TV ...

4. Pay-per-click - Wikipedia

   en.wikipedia.org/wiki/Pay-per-click

   Pay-per-click (PPC) has an advantage over cost-per-impression in that it conveys information about how effective the advertising was. Clicks are a way to measure attention and interest. If the main purpose of an ad is to generate a click, or more specifically drive traffic to a destination, then pay-per-click is the preferred metric.

5. Performance-based advertising - Wikipedia

   en.wikipedia.org/wiki/Performance-based_advertising

   Internet sites often also offer advertising on a "PPC" (pay per click) basis. Google's Google Ads product and equivalent products from Millennial Media, Yahoo!, Microsoft and others support PPC advertising plans. A small but growing number of sites are starting to offer plans on a "Pay per call" basis.

6. Samsung Pay vs. Google Pay 2022: Which Is Best? - AOL

   www.aol.com/samsung-pay-vs-google-pay-214550531.html

   Samsung Pay and Google Pay are two payment apps that people find difficult to choose between. Here’s a breakdown of both digital wallets to help you make an informed decision.

7. Cost per action - Wikipedia

   en.wikipedia.org/wiki/Cost_per_action

   So, for example, if the spend is $150 on a campaign and the actions attributed to this campaign is 10, this would give the campaign a cost per action of $15. Pay per lead. Pay per lead (PPL) is a form of cost per acquisition, with the "acquisition" in this case being the delivery of a lead. Online and Offline advertising payment model in which ...