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  2. Search engine marketing - Wikipedia

    en.wikipedia.org/wiki/Search_engine_marketing

    Search engine marketing is a way to create and edit a website so that search engines rank it higher than other pages. It should be also focused on keyword marketing or pay-per-click advertising (PPC). The technology enables advertisers to bid on specific keywords or phrases and ensures ads appear with the results of search engines.

  3. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Internet marketing. Search engine optimization ( SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds ...

  4. Search marketing - Wikipedia

    en.wikipedia.org/wiki/Search_marketing

    Search marketing. Search marketing is the process of acquiring traffic or customers via search engines such as Google, Bing, Yahoo and others. Search marketing generally involves two disciplines: SEO ( search engine optimization) and SEM ( search engine marketing ). [1] [2] [3] Originally called “search engine marketing,” the shorter phrase ...

  5. Search engine - Wikipedia

    en.wikipedia.org/wiki/Search_engine

    Some engines suggest queries when the user is typing in the search box. A search engine is a software system that provides hyperlinks to web pages and other relevant information on the Web in response to a user's query. The user inputs a query within a web browser or a mobile app, and the search results are often a list of hyperlinks ...

  6. Search engine (computing) - Wikipedia

    en.wikipedia.org/wiki/Search_engine_(computing)

    Search engine (computing) In computing, a search engine is an information retrieval software system designed to help find information stored on one or more computer systems. Search engines discover, crawl, transform, and store information for retrieval and presentation in response to user queries. The search results are usually presented in a ...

  7. Metasearch engine - Wikipedia

    en.wikipedia.org/wiki/Metasearch_engine

    Metasearch engine. A metasearch engine (or search aggregator) is an online information retrieval tool that uses the data of a web search engine to produce its own results. [1] [2] Metasearch engines take input from a user and immediately query search engines [3] for results. Sufficient data is gathered, ranked, and presented to the users.

  8. Google Search - Wikipedia

    en.wikipedia.org/wiki/Google_Search

    Google Search (also known simply as Google or Google.com) is a search engine operated by Google. It allows users to search for information on the Internet by entering keywords or phrases. Google Search uses algorithms to analyze and rank websites based on their relevance to the search query. It is the most popular search engine worldwide.

  9. Search engine results page - Wikipedia

    en.wikipedia.org/wiki/Search_engine_results_page

    A search engine results page ( SERP) is a webpage that is displayed by a search engine in response to a query by a user. The main component of a SERP is the listing of results that are returned by the search engine in response to a keyword query . organic search: retrieved by the search engine's algorithm. sponsored search: advertisements.

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