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With the help of a Bluetooth beacon, a smartphone's software can approximately find its relative location to a Bluetooth beacon in a store. Brick and mortar retail stores use the beacons for mobile commerce , offering customers special deals through mobile marketing , [6] and can enable mobile payments through point of sale systems.
iBeacon. Smartphone detecting an iBeacon transmitter. iBeacon is a protocol developed by Apple and introduced at the Apple Worldwide Developers Conference in 2013. [1] Various vendors have since made iBeacon-compatible hardware transmitters – typically called beacons – a class of Bluetooth Low Energy (BLE) devices that broadcast their ...
The majority of beacon location devices rely on Bluetooth low energy (BLE) technology. Compared to 'classic' Bluetooth technology, BLE consumes less power, has a lower range, and transmits less data. BLE is designed for periodic transfers of very small amounts of data. Wi-Fi Aware. In July 2015, the Wi-Fi Alliance announced Wi-Fi Aware. Similar ...
Bluetooth Low Energy ( Bluetooth LE, colloquially BLE, formerly marketed as Bluetooth Smart [1]) is a wireless personal area network technology designed and marketed by the Bluetooth Special Interest Group (Bluetooth SIG) [2] aimed at novel applications in the healthcare, fitness, beacons, [3] security, and home entertainment industries. [4]
Eddystone was a Bluetooth Low Energy beacon profile released by Google in July 2015. In December 2018 Google stopped delivering both Eddystone and Physical Web beacon notifications. The Apache 2.0-licensed, cross-platform, and versioned profile contained several frame types, including Eddystone-UID, Eddystone-URL, and Eddystone-TLM. [1]
The process of Bluetooth-based proximity marketing involves setting up Bluetooth "broadcasting" equipment at a particular location and then sending information which can be text, images, audio or video to Bluetooth enabled devices within range of the broadcast server. These devices are often referred to as beacons.
Bluetooth based beacons periodically send out a data packet and this could be used by software to identify the beacon location. This is typically used by indoor navigation and positioning applications. Beaconing is the process that allows a network to self-repair network problems. The stations on the network notify the other stations on the ...
The Facebook Bluetooth Beacon is a hardware beacon released by Facebook in 2015. The beacon uses a bluetooth connection to communicate with the Facebook app on the user's smartphone, informing it of the phone's location. [1] The technology allows location-specific advertising to be pushed to the user's Facebook feed.
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