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Another contrast is between linear and non-linear models. Most early models of communication are linear models. They present communication as a unidirectional process in which messages flow from the communicator to the audience. Non-linear models, on the other hand, are multi-directional: messages are sent back and forth between participants.
One key activity in communication theory is the development of models and concepts used to describe communication. In the Linear Model, communication works in one direction: a sender encodes some message and sends it through a channel for a receiver to decode. In comparison, the Interactional Model of communication is bidirectional. People send ...
Lasswell and others have used his model beyond the scope of mass communication as a tool for the analysis of all forms of verbal communication. [ 2 ] [ 12 ] [ 10 ] This is also reflected in the fact that some theorists employ his model in their definition of communication in general.
Schramm's model of communication is an early and influential model of communication. It was first published by Wilbur Schramm in 1954 and includes innovations over previous models, such as the inclusion of a feedback loop and the discussion of the role of fields of experience. For Schramm, communication is about sharing information or having a ...
Wilbur Lang Schramm (August 5, 1907 – December 27, 1987) was an American scholar and "authority on mass communications ". [1] He founded the Iowa Writers' Workshop in 1936 and served as its first director until 1941. Schramm was hugely influential in establishing communications as a field of study in the United States, and the establishing of ...
The source–message–channel–receiver model is a linear transmission model of communication. It is also referred to as the sender–message–channel–receiver model, the SMCR model, and Berlo's model. It was first published by David Berlo in his 1960 book The Process of Communication. It contains a detailed discussion of the four main ...
The Shannon–Weaver model is one of the earliest and most influential models of communication. [2][3][4] It was initially published by Claude Shannon in his 1948 paper "A Mathematical Theory of Communication". [5] The model was further developed together with Warren Weaver in their co-authored 1949 book The Mathematical Theory of Communication ...
Lasswell's model of communication, content analysis, garrison state, political psychology, policy sciences. Harold Dwight Lasswell (February 13, 1902 – December 18, 1978) was an American political scientist and communications theorist. He earned his bachelor's degree in philosophy and economics and his Ph.D. from the University of Chicago. [1]
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