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A unique user is a term in web analytics that refers to data of a Pageview of a unique IP, whose presence is only counted once, regardless of the number of pages they visit. This definition does not count repeat or returning users for a standard period of time (Active users), who are traced by placing a cookie on the user's device. [1] A ...
Visitor/unique visitor/unique user - The uniquely identified client that is generating page views or hits within a defined period time (e.g. day, week or month). A uniquely identified client is usually a combination of a machine (one's desktop computer at work for example) and a browser (Firefox on that machine).
Active users. Active users is a software performance metric that is commonly used to measure the level of engagement for a particular software product or object, by quantifying the number of active interactions from users or visitors within a relevant range of time (daily, weekly and monthly). The metric has many uses in software management ...
Domain Authority (DA), a website metric developed by Moz, is a predictive metric to determine a website's traffic and organic search engine rankings. Domain Authority is based on different link metrics, such as number of linking root domains, number of total backlinks, and the distance of backlinks from the home page of websites.
Biometrics. Biometrics are body measurements and calculations related to human characteristics and features. Biometric authentication (or realistic authentication) is used in computer science as a form of identification and access control. It is also used to identify individuals in groups that are under surveillance. [1]
Social media reach is a media analytics metric that refers to the number of users who have come across a particular content on a particular social media platform. [1] Social media platforms have their own individual ways of tracking, analyzing and reporting the traffic on each of the individual platforms. As these platforms are a main source of ...
The Common Vulnerability Scoring System (CVSS) is a free and open industry standard for assessing the severity of computer system security vulnerabilities. CVSS attempts to assign severity scores to vulnerabilities, allowing responders to prioritize responses and resources according to threat. Scores are calculated based on a formula that ...
Reach is an important measure for the BBC, which is funded by a mandatory licence fee. It seeks to maximise its reach to ensure all licence fee payers are receiving value. In addition to reach, frequency of exposure is another important statistics used in advertising management. When reach is multiplied by average frequency, a composite measure ...