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In 2020, Lego launched its adult-focussed category. Adults also introduce kids to Lego, making them a critical group to the Danish toymaker's growth.
The Lego Group also franchised its store brand to the Majid Al Futtaim Group, which opened 6 stores in 2015 (4 in the United Arab Emirates, and 2 in Kuwait). In 2023 there is a total of 423 stores operated by franchisees, mostly in Australia, Asia and South America.
By year-end, Lego Group will have crossed the 500-store mark in China and have 1,000 stores worldwide. The company is also expanding its factory capacity in China to support future demand ...
Lego Italy established. 1961–1962: Lego makes an arrangement allowing Samsonite to begin producing and selling Lego products in Canada, an arrangement that would continue until 1988. 1962: Lego sells toys in Singapore, Hong Kong, Australia, Morocco, and Japan. Lego 1/3 elements are introduced.
History of Lego. Lego began in 1932 in the carpentry workshop of Ole Kirk Christiansen, a Danish carpenter. He initially produced furniture but later started making wooden toys. The company was named "Lego" in 1934, a contraction from the Danish phrase "leg godt", meaning "play well". Coincidentally, ‘lego’ means ‘I put together’ in Latin.
25 June – Lego's largest certified store in Singapore and South-East Asia is opened at Resorts World Sentosa. July. 1 July – Plans are announced to redevelop Bedok Point into a mixed development with residential and commercial components, coming after low footfall at the mall.
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