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  2. Social media marketing - Wikipedia

    en.wikipedia.org/wiki/Social_media_marketing

    Revenue sharing. Mobile advertising. v. t. e. Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.

  3. Meta Platforms - Wikipedia

    en.wikipedia.org/wiki/Meta_Platforms

    In 2020, Facebook, Inc. spent $19.7 million on lobbying, hiring 79 lobbyists. By 2019, it had spent $16.7 million on lobbying and had a team of 71 lobbyists, up from $12.6 million and 51 lobbyists in 2018. Facebook was the largest spender of lobbying money among the Big Tech companies in 2020.

  4. Social commerce - Wikipedia

    en.wikipedia.org/wiki/Social_commerce

    Facebook commerce, f-commerce, and f-comm refer to the buying and selling of goods or services through Facebook, either through Facebook directly or through the Facebook Open Graph. Until March 2010, 1.5 million businesses had pages on Facebook which were built by Facebook Markup Language (FBML). A year later, in March 2011, Facebook deprecated ...

  5. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media.. Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

  6. E-commerce - Wikipedia

    en.wikipedia.org/wiki/E-commerce

    E-commerce (electronic commerce) is the activity of electronically buying or selling products on online services or over the Internet.E-commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems.

  7. Commercial management - Wikipedia

    en.wikipedia.org/wiki/Commercial_management

    v. t. e. Commercial management is "the identification and development of business opportunities and the profitable management of projects and contracts, from inception to completion". [1] Commercial management within an organization is applied only at policy levels. [clarification needed] Commercial policies relate to the rules or practices ...

  8. Chamber of commerce - Wikipedia

    en.wikipedia.org/wiki/Chamber_of_commerce

    A chamber of commerce, or board of trade, is a form of business network. For example, a local organization of businesses whose goal is to further the interests of businesses. Business owners in towns and cities form these local societies to advocate on behalf of the business community. Local businesses are members, and they elect a board of ...

  9. Marketing management - Wikipedia

    en.wikipedia.org/wiki/Marketing_management

    Trade. Business and economics portal. v. t. e. Marketing management is the strategic organizational discipline which focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of a firm's marketing resources and activities.