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Media richness theory (MRT), sometimes referred to as information richness theory, is a framework used to describe a communication medium's ability to reproduce the information sent over it. It was introduced by Richard L. Daft and Robert H. Lengel in 1986 as an extension of information processing theory. MRT is used to rank and evaluate the ...
The Media Equation is a general communication theory that claims people tend to assign human characteristics to computers and other media, and treat them as if they were real social actors. [ 1 ] The effects of this phenomenon on people experiencing these media are often profound, leading them to behave and to respond to these experiences in ...
Media ecology. Media ecology theory is the study of media, technology, and communication and how they affect human environments. [1] The theoretical concepts were proposed by Marshall McLuhan in 1964, [2] while the term media ecology was first formally introduced by Neil Postman in 1968. [3]
In communication, media (singular medium) are the outlets or tools used to store and deliver content; semantic information or subject matter of which the media contains. [1] [2] The term generally refers to components of the mass media communications industry, such as print media, publishing, news media, photography, cinema, broadcasting (radio and television), digital media, and advertising. [3]
Understanding Media. Understanding Media: The Extensions of Man is a 1964 book by Marshall McLuhan, in which the author proposes that the media, not the content that they carry, should be the focus of study. He suggests that the medium affects the society in which it plays a role mainly by the characteristics of the medium rather than the content.
Media literacy is an expanded conceptualization of literacy that includes the ability to access and analyze media messages as well as create, reflect and take action, using the power of information and communication to make a difference in the world. [1] Media literacy applies to different types of media [2] and is seen as important skills for ...
Media studies is a discipline and field of study that deals with the content, history, and effects of various media; in particular, the mass media. Media studies may draw on traditions from both the social sciences and the humanities, but it mostly draws from its core disciplines of mass communication, communication, communication sciences, and ...
Media linguistics is the linguistic study of language use in the media. It studies the functioning of language in the media sphere, or modern mass communication presented by print, audiovisual, digital, and networked media. Media linguistics investigates the relationship between language use, which is regarded as an interface between social and ...