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In a 2006 study, The Hartman Group marketing research firm issued a report which found that "Five of the top 10 "likely to purchase" private label brands are managed by Walmart including: Great Value, Equate, Sam's Choice, Walmart, and Member's Mark (Sam's Club), per the study."
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Walmart began offering private label brands in 1991, with the launch of Sam's Choice, a line of drinks produced by Primo Water for Walmart. Sam's Choice quickly became popular and by 1993, was the third-most-popular beverage brand in the United States. [311]
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