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Transmedia storytelling (also known as transmedia narrative or multiplatform storytelling) is the technique of telling a single story or story experience across multiple platforms and formats using current digital technologies. From a production standpoint, transmedia storytelling involves creating content [1] that engages an audience using ...
Transmediation. Transmediation is the process of translating a work into a different medium. The definition of what constitutes transmediation would depend on how medium is defined or interpreted. In Understanding media, Marshall McLuhan offered a quite broad definition of a medium as "an extension of ourselves": "In a culture like ours, long ...
Media franchise. A media franchise, also known as a multimedia franchise, is a collection of related media in which several derivative works have been produced from an original creative work of fiction, such as a film, a work of literature, a television program or a video game. Bob Iger, chief executive of the Walt Disney Company, defined the ...
Multi-platform television. Multi-platform television (also known as multiplatform entertainment and transmedia storytelling) is "a mode of storytelling that plays itself out across multiple entertainment channels". [attribution needed] Each medium that the story unfolds across makes a distinctive contribution.
Transmediality is a term used in intermediality studies, narratology, and new media studies (in particular in the phrase ‘ transmedia storytelling ’ derived from Henry Jenkins, to describe phenomena which are non-media specific, meaning not connected to a specific medium, and can therefore be realized in a large number of different media ...
A production company, production house, production studio, or a production team is a studio that creates works in the fields of performing arts, new media art, film, television, radio, comics, interactive arts, video games, websites, music, and video. These groups consist of technical staff and members to produce the media, and are often ...
A multimedia franchise (or a transmedia franchise) is a media franchise for which installments exist in multiple forms of media, such as books, comics, ...
Convergence culture is a theory which recognizes changing relationships and experiences with new media. [1] Henry Jenkins is accepted by media academics to be the father of the term with his book Convergence Culture: Where Old and New Media Collide. [2] It explores the flow of content distributed across various intersections of media ...
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