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"The medium is the message" is a phrase coined by the Canadian communication theorist Marshall McLuhan and the name of the first chapter [1] in his Understanding Media: The Extensions of Man, published in 1964. [2] [3] McLuhan proposes that a communication medium itself, not the messages it carries, should be the primary focus of study. [4]
Understanding Media. Understanding Media: The Extensions of Man is a 1964 book by Marshall McLuhan, in which the author proposes that the media, not the content that they carry, should be the focus of study. He suggests that the medium affects the society in which it plays a role mainly by the characteristics of the medium rather than the content.
Propaganda techniques are methods used in propaganda to convince an audience to believe what the propagandist wants them to believe. Many propaganda techniques are based on socio-psychological research. Many of these same techniques can be classified as logical fallacies or abusive power and control tactics.
Media (communication) In communication, media (singular medium) are the outlets or tools used to store and deliver content; semantic information or subject matter of which the media contains. [1][2] The term generally refers to components of the mass media communications industry, such as print media, publishing, news media, photography, cinema ...
Mediated communication or mediated interaction (less often, mediated discourse) refers to communication carried out by the use of information communication technology and can be contrasted to face-to-face communication. [1] While nowadays the technology we use is often related to computers, giving rise to the popular term computer-mediated ...
High-definition television: Broadcasting using a line standard of 720 or greater. Prior to World War II, high definition meant a line standard greater than 240 lines. A CB radio with an exposed helical "rubber ducky" antenna. helical antenna A radio antenna with one or more conductive wires, wound up in the shape of a helix. A version of this ...
Broadcasting. Broadcasting is the distribution of audio or video content to a dispersed audience via any electronic mass communications medium, but typically one using the electromagnetic spectrum (radio waves), in a one-to-many model. [1] Broadcasting began with AM radio, which came into popular use around 1920 with the spread of vacuum tube ...
The Political Economy of Communications is a branch of communication studies or media studies which studies the power relations that shape the communication of information from the mass media to its public. [1] PEC (Political Economy of Communications) analyzes the power relations between the mass media system, information and communications ...