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Service recovery paradox. The service recovery paradox (SRP) is a situation in which a customer thinks more highly of a company after the company has corrected a problem with their service, compared to how they would regard the company if non-faulty service had been provided. The main reason behind this thinking is that successful recovery of a ...
Platform as a service (PaaS) or application platform as a service (aPaaS) or platform-based service is a category of cloud computing services that allows customers to provision, instantiate, run, and manage a modular bundle comprising a computing platform and one or more applications, without the complexity of building and maintaining the infrastructure typically associated with developing and ...
Services Marketing: definitions. The American Marketing Association defines service marketing as an organizational function and a set of processes for identifying or creating, communicating, and delivering value to customers and for managing customer relationship in a way that benefit the organization and stake-holders.
A service blueprint for the organization of a conference. The service blueprint is an applied process chart which shows the service delivery process from the customer's perspective. The service blueprint is one of the most widely used tools to manage service operations, service design and service.
A customer benefit package ( CBP) forms as a part of the operations management (OM) toolkit. It involves a clearly defined set of tangible ( goods) and intangible (services) features that the customer recognizes, purchases, or uses. This can be the real or perceived value that a customer experiences or believes they are receiving through ...
A Service Desk is a primary IT function within the discipline of IT service management (ITSM) as defined by ITIL. It is intended to provide a Single Point of Contact ("SPOC") to meet the communication needs of both users and IT staff, [15] and also to satisfy both Customer and IT Provider objectives.
Customer intelligence is a key component of effective customer relationship management (CRM), and when effectively implemented it is a rich source of insight into the behaviour and experience of a company's customer base. As an example, some customers walk into a store and walk out without buying anything.
Customer service unit. In , a (CSU) is a device that provides an accessing arrangement at a user location to either switched or point-to-point, data-conditioned circuits at a specifically established data signaling rate. A CSU provides local equalization, transient protection, isolation, and central office testing capability.