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Web tracking is the practice by which operators of websites and third parties collect, store and share information about visitors' activities on the World Wide Web.Analysis of a user's behaviour may be used to provide content that enables the operator to infer their preferences and may be of interest to various parties, such as advertisers.
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Website monitoring allows interested parties to track the health of a website or web application. A software program can periodically check to see if a website is down, if broken links exist, or if errors have occurred on specific pages. For example, a web developer who hosts and maintains a website for a customer may want to be notified ...
Overview. A web beacon is any of several techniques used to track who is visiting a web page. They can also be used to see if an email was read or forwarded or if a web page was copied to another website. [7] The first web beacons were small digital image files that were embedded in a web page or email. The image could be as small as a single ...
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Alexa Internet. Alexa Internet, Inc. was an American web traffic analysis company based in San Francisco. It was a wholly-owned subsidiary of Amazon . Alexa was founded as an independent company in 1996 and acquired by Amazon in 1999 for $250 million in stock. [3] Alexa provided web traffic data, global rankings, and other information on over ...
Email tracking is a method for monitoring whether the email message is read by the intended recipient. [1] Most tracking technologies use some form of digitally time-stamped record to reveal the exact time and date when an email is received or opened, as well as the IP address of the recipient. Email tracking is useful when the sender wants to ...