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Alternative media challenge the dominant beliefs and values of a culture and have been described as "counter-hegemonic" by adherents of Antonio Gramsci's theory of cultural hegemony; however, since the definition of alternative media as merely counter to the mainstream is limiting, some approaches to the study of alternative media also address ...
The alt-right pipeline (also called the alt-right rabbit hole) is a proposed conceptual model regarding internet radicalization toward the alt-right movement. It describes a phenomenon in which consuming provocative right-wing political content, such as antifeminist or anti-SJW ideas, gradually increases exposure to the alt-right or similar far ...
The term "radical media" was introduced by John D. H. Downing in his 1984 study of rebellious communication and social movements emphasizing alternative media's political and goal-oriented activism. [3] Radical media manifests new social movements' individualistic, and humanistic socio-political model of disintermediation. [2]
John D. H. Downing is a communications scholar who has written extensively on Alternative Media and Social Movements.He is Professor Emeritus of International Communication at the College of Mass Communication & Media Arts, Southern Illinois University and currently affiliated with Northwestern University in Qatar. [1]
The Media Equation is a general communication theory that claims people tend to assign human characteristics to computers and other media, and treat them as if they were real social actors. [ 1 ] The effects of this phenomenon on people experiencing these media are often profound, leading them to behave and to respond to these experiences in ...
Chris Atton. Dr Christopher Frank Atton (born 10 March 1959) is the retired Professor of Media and Culture in the School of Arts and Creative Industries at Edinburgh Napier University. His work focuses on Alternative Media where his contribution has concentrated on the notion of alternative media not as an essentialised political position but ...
Agenda-setting theory was formally developed by Maxwell McCombs and Donald Lewis Shaw in a study on the 1968 presidential election deemed "the Chapel Hill study". McCombs and Shaw demonstrated a strong correlation between one hundred Chapel Hill residents' thought on what was the most important election issue and what the local news media reported was the most important issue.
Media democracy is a democratic approach to media studies that advocates for the reform of mass media to strengthen public service broadcasting and develop participation in alternative media and citizen journalism in order to create a mass media system that informs and empowers all members of society and enhances democratic values.