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Todd Spangler. February 20, 2024 at 7:29 AM. Vizio is getting snapped up by Walmart in a deal worth $2.3 billion, as the U.S.’s biggest retailer looks to break into into connected-TV advertising ...
Walmart is moving to strengthen its advertising and media business to compete with Amazon Prime ().On Tuesday, the company confirmed plans to acquire the smart TV maker Vizio for $2.3 billion, or ...
Walmart doesn’t want to just sell groceries and t-shirts. It wants to be a media and advertising giant like Amazon. Walmart announced Tuesday that it’s buying TV maker Vizio for $2.3 billion ...
Walmart is buying the smart TV maker Vizio for $2.3 billion as it attempts to expand its rapidly growing advertising business to compete with Amazon. If completed, the deal would give Walmart access to Vizio’s SmartCast operating system, allowing the retail behemoth to offer its suppliers the ability to display ads on streaming devices.
Revenue. US$ 2.04 billion (2020 [5]) Website. www .vizio .com. Footnotes / references. [6] Vizio Holding Corp. is an American publicly traded company that designs and sells televisions, sound bars, viewer data, and advertising. The company was founded in 2002 and is based in Irvine, California. [7]
Walmart is officially stepping up to compete with Amazon's ( AMZN) surging advertising business. The company announced plans to acquire the maker of connected TV platform Vizio for $2.3 billion ...
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