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  2. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media.. Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

  3. Marketing plan - Wikipedia

    en.wikipedia.org/wiki/Marketing_plan

    A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals. It is often created together by marketing ...

  4. Your digital marketing plan can make or break your business ...

    www.aol.com/digital-marketing-plan-break...

    From search engine optimization (SEO) to content marketing, from social media advertising and engagement to email campaigns and affiliate plays, there are nearly as many avenues to digitally ...

  5. Market research - Wikipedia

    en.wikipedia.org/wiki/Market_research

    Research. v. t. e. Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. [1] It is an important component of business strategy [2] and a major factor in maintaining competitiveness. Market research helps to identify and analyze the needs of the market, the ...

  6. The case for a DEI rebrand in impact investing - AOL

    www.aol.com/finance/case-dei-rebrand-impact...

    However, as companies and organizations—or, in this case, impact investors—navigate this new legal landscape, some are grappling with the long-held argument that terms like ESG and DEI need a ...

  7. Google, Amazon, Apple lobby group opposes India's EU-like ...

    www.aol.com/news/google-amazon-apple-lobby-group...

    A U.S. lobby group representing tech giants Google, Amazon and Apple has asked India to rethink its proposed EU-like competition law, arguing regulations against data use and preferential ...

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