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The Journal of Marketing is a bimonthly scholarly journal that publishes peer-reviewed research in marketing. It is published by the American Marketing Association. Established in 1936, It is the fourth-oldest major journal covering marketing issues; others include the Harvard Business Review (1920), the Journal of Retailing (1925), and the ...
The Journal of Media Economics is a peer-reviewed academic journal covering all aspects of media economics published by Routledge . The current editors-in-chief are Michel Clement (Marketing & Media, Hamburg Business School, University of Hamburg) and Jan. U. Becker ( Kühne Logistics University, Hamburg). The Journal of Media Economics has ...
Journal of Marketing Research is a bimonthly peer-reviewed academic journal published by the American Marketing Association. It was established in 1964 and covers all aspects of marketing research. [1] [2] [3] According to the Journal Citation Reports, the journal has a 2020 impact factor of 5.000. [4] The founding editor was Robert Ferber .
Online archive. Journal of Public Policy & Marketing is a quarterly peer-reviewed academic journal published by the American Marketing Association. It covers all aspects of the intersection of marketing and public policy. [1] It was originally established in 1979 as Public Policy Issues in Marketing, and renamed itself to Journal of Marketing ...
The Journal of Media Business Studies is a quarterly peer-reviewed academic journal that covers business aspects of media enterprises. Aspects including media economics, strategic management, marketing, entrepreneurship , and finance . The journal was established in 2004 by founding editor-in-chief Robert G. Picard, and is published by Taylor ...
The Journal of the Academy of Marketing Science is a peer-reviewed academic journal about marketing. [1] [2] [3] According to the Journal Citation Reports, the journal has a 2021 impact factor of 14.904 [4] Since June 2018, the editor-in-chief is John Hulland ( Terry College of Business ). [5] In 2010, the journal changed publication frequency ...
Marketing science. Marketing science is a field that approaches marketing – the understanding of customer needs, and the development of approaches by which they might be fulfilled – predominantly through scientific methods, rather than through tools and techniques common with research in the arts or in humanities. [1]
Macromarketing. Macromarketing is an interdisciplinary field that studies marketing as a provisioning technology of society. It focuses on marketing-society interactions including such topics as marketing systems, aggregate consumer behavior, market regulation, social responsibility, justice and ethics in markets, and sustainable marketing.