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Radio advertisement. In the United States, commercial radio stations make most of their revenue by selling airtime to be used for running radio advertisements. These advertisements are the result of a business or a service providing a valuable consideration, usually money, in exchange for the station airing their commercial or mentioning them ...
There were numerous different TV, radio and print ads. [6] Mastercard registered Priceless as a trademark. [7] Actor Billy Crudup has been the voice in the US market; actor Jack Davenport was the voice in the UK. The original idea and concept of the campaign stems from the advertising agency of McCann Erickson (as it was named in 1997). [8]
A radio format aims to reach a more or less specific audience according to a certain type of programming, which can be thematic or general, more informative or more musical, among other possibilities. [nb 1] Radio formats are often used as a marketing tool and are subject to frequent changes, [3] including temporary changes called " stunting."
The melody was either used in, or originates from, a song called "We're Together", credited on The Brass Ring S/T album as being composed by A. Ham/K. Gavin/N. Kipner/S. Woloshin. In the accompanying TV commercial, [12] there was almost no mention of food. Instead, the ad featured an all-male McDonald's cleaning crew, singing after-hours about ...
Also AM radio or AM. Used interchangeably with kilohertz (kHz) and medium wave. A modulation technique used in electronic communication where the amplitude (signal strength) of the wave is varied in proportion to that of the message signal. Developed in the early 1900s, this technique is most commonly used for transmitting an audio signal via a radio wave measured in kilohertz (kHz). See AM ...
Many commercial operations, particularly those that make use of vehicle dispatch (e.g. taxis, tow trucks, police) were quick to note the value of packet radio systems to provide simple mobile data systems. This led to the rapid development of a number of commercial packet radio systems: [11] MDI (1979) DCS (1984) DRN (1986) Mobitex (1986) ARDIS ...
Free-form radio. Free-form, or free-form radio, is a radio station programming format in which the disc jockey is given wide or total control over what music to play, regardless of music genre or commercial interests. Freeform radio stands in contrast to most commercial radio stations, in which DJs have little or no influence over programming ...
The first appearance of the Subservient Chicken character was in a commercial called the Subservient Chicken Vest. The commercial was the first in a series of ads for the sandwich utilizing a line of viral marketing promotions by Crispin Porter + Bogusky for Burger King. In the ad, a man is sitting in his living room directing a person in a ...