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2. Pay-per-call advertising - Wikipedia

   en.wikipedia.org/wiki/Pay-per-call_advertising

   Pay-per-call advertising. Pay-per-call (PPCall, also called cost-per-call) is an advertising model which allows companies to advertise on TV and pay for each call generated from each TV commercial aired based on a performance model and agreed upon cost per call. The Pay Per Call model allows companies to avoid expensive cash media spends for TV ...

3. Pay-per-click - Wikipedia

   en.wikipedia.org/wiki/Pay-per-click

   Pay-per-click (PPC) has an advantage over cost-per-impression in that it conveys information about how effective the advertising was. Clicks are a way to measure attention and interest. If the main purpose of an ad is to generate a click, or more specifically drive traffic to a destination, then pay-per-click is the preferred metric.

4. Pay per sale - Wikipedia

   en.wikipedia.org/wiki/Pay_per_sale

   Usually, it is the advertiser that determines what constitutes a valid lead or a qualified call to be paid. Pay-per-Sale Search Engine Marketing. Pay-per-Sale Search Engine Marketing is a variant of pay-per-sale, whereby the traffic source is largely search engine traffic, such as that from Google's AdWords "pay-per-click" system.

5. Pay-per-call - Wikipedia

   en.wikipedia.org/wiki/Pay-per-call

   Pay-per-call. Pay-per-call may refer to: Pay-per-call advertising, where an advertiser is charged for each telephone call received on a number keyed to a specific advertisement. Premium-rate telephone numbers, where the caller is charged an inflated price on a "shared-revenue" basis, with a kickback to the owner of the called number.

6. Performance-based advertising - Wikipedia

   en.wikipedia.org/wiki/Performance-based_advertising

   Internet sites often also offer advertising on a "PPC" (pay per click) basis. Google's Google Ads product and equivalent products from Millennial Media, Yahoo!, Microsoft and others support PPC advertising plans. A small but growing number of sites are starting to offer plans on a "Pay per call" basis.

7. Cost per action - Wikipedia

   en.wikipedia.org/wiki/Cost_per_action

   Pay per lead. Pay per lead (PPL) is a form of cost per acquisition, with the "acquisition" in this case being the delivery of a lead. Online and Offline advertising payment model in which fees are charged based solely on the delivery of leads. In a pay per lead agreement, the advertiser only pays for leads delivered under the terms of the ...