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  2. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

  3. Digital media - Wikipedia

    en.wikipedia.org/wiki/Digital_media

    In mass communication, digital media is any communication media that operates in conjunction with various encoded machine-readable data formats. Digital content can be created, viewed, distributed, modified, listened to, and preserved on a digital electronic device, including digital data storage media (in contrast to analog electronic media ...

  4. Online advertising - Wikipedia

    en.wikipedia.org/wiki/Online_advertising

    Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users. [1] Online advertising includes email marketing, search engine marketing (SEM), social media marketing ...

  5. Media consultant - Wikipedia

    en.wikipedia.org/wiki/Media_consultant

    Research. v. t. e. A media consultant is a marketing agent or public relations executive that is hired by businesses or political candidates to obtain positive press coverage. Media consultants usually draft press releases to highlight positive achievements of a business, organization, or individual, and prepare subjects for interviews with the ...

  6. Social media marketing - Wikipedia

    en.wikipedia.org/wiki/Social_media_marketing

    v. t. e. Social media marketing is the use of social media platforms and websites to promote a product or service. [ 1 ] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. [ 2 ]

  7. Vivian Tu - Wikipedia

    en.wikipedia.org/wiki/Vivian_Tu

    After leaving J.P. Morgan, she transitioned into a digital media sales role at BuzzFeed. [5] Tu started making financial education videos on TikTok in 2021. She often covers topics such as saving, investing, [6] and traveling on a budget. [7][8] Tu is represented by William Morris Endeavor since 2022.

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