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Lacoste S.A. is a French luxury sports fashion company, ... Starting in the 1950s, Izod produced clothing known as Izod Lacoste under license for sale in the US. This ...
The Izod Lacoste brand reached its height of popularity in the US during the late 1970s and became the signature 1980s "preppy" wardrobe item, mentioned in The Official Preppy Handbook. The company also began to introduce other products into their line, including shorts, perfume, optical and sunglasses, tennis shoes, deck shoes, walking shoes ...
Today. Izod and Lacoste both continue to produce similar piqué polo shirts and are often mistakenly believed to be the same company. Lacoste polo shirts have the crocodile logo, while Izod has a monogram crest. Izod has had a number of repositionings in the marketplace (its current image being midrange preppy and performance apparel).
Jean René Lacoste (2 July 1904 – 12 October 1996) was a French tennis player and businessman. He was nicknamed "the Crocodile" because of how he dealt with his opponents; [ 2 ] he is also known worldwide as the creator of the Lacoste tennis shirt , which he introduced in 1929, and eventually founded the brand and its logo in 1933.
Biography. Born in Paris on 22 June 1931, Bernard Lacoste was the son of René Lacoste, the founder of the fashion company Lacoste. [1] He attended high school in France and earned the Bachelor of Science at Princeton University in the USA. From February 1954 until February 1956 he was a Lieutenant in the French Air Force.
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