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Interactive media normally refers to products and services on digital computer-based systems which respond to the user's actions by presenting content such as text, moving image, animation, video and audio. Since its early conception, various forms of interactive media have emerged with impacts on educational and commercial markets.
Multimedia. Multimedia is a form of communication that uses a combination of different content forms, such as writing, audio, images, animations, or video, into a single interactive presentation, in contrast to traditional mass media, such as printed material or audio recordings, which feature little to no interaction between users.
Interactive television is a form of media convergence, adding data services to traditional television technology. It has included on-demand delivery of content, online shopping, and viewer polls. Interactive TV is an example of how new information technology can be integrated vertically into established technologies and commercial structures.
Interactive design is a user-oriented field of study that focuses on meaningful communication using media to create products through cyclical and collaborative processes between people and technology. Successful interactive designs have simple, clearly defined goals, a strong purpose and intuitive screen interface.
Interactive advertising uses online or offline interactive media to communicate with consumers and to promote products, brands, services, and public service announcements, corporate or political groups. In the inaugural issue of the Journal of Interactive Advertising, [1] editors Li and Leckenby (2000) defined interactive advertising as the ...
Some interactive features include hyperlinks, feedback, and multimedia displays. Wikipedia is also an example of web interactivity because it is written in a collaborative way. Interactivity in new media distinguishes itself from old media by implementing participation from users rather than passive consumption.
Augmented reality ( AR) is an interactive experience that combines the real world and computer-generated 3D content. The content can span multiple sensory modalities, including visual, auditory, haptic, somatosensory and olfactory. [1] AR can be defined as a system that incorporates three basic features: a combination of real and virtual worlds ...
In December 1994, Disney announced that it was establishing a new division dedicated to publishing computer and video game console software, called Disney Interactive. [5] The initial staff consisted of 200 newly hired employees. [5] The company was formally established in mid-1995. [6] On August 23, 1995, Disney Interactive formed Disney Online.