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Bluetooth beacons use Bluetooth Low Energy proximity sensing to transmit a universally unique identifier [1] picked up by a compatible app or operating system. The identifier and several bytes sent with it can be used to determine the device's physical location, [2] track customers, or trigger a location-based action on the device such as a check-in on social media or a push notification .
Eddystone was a Bluetooth Low Energy beacon profile released by Google in July 2015. In December 2018 Google stopped delivering both Eddystone and Physical Web beacon notifications. The Apache 2.0-licensed, cross-platform, and versioned profile contained several frame types, including Eddystone-UID, Eddystone-URL, and Eddystone-TLM. [1] Eddystone-URL was used by the Physical Web project ...
Bluetooth Low Energy (Bluetooth LE, colloquially BLE, formerly marketed as Bluetooth Smart) is a wireless personal area network technology designed and marketed by the Bluetooth Special Interest Group (Bluetooth SIG) aimed at novel applications in the healthcare, fitness, beacons, security, and home entertainment industries.
iBeacon is a protocol developed by Apple and introduced at the Apple Worldwide Developers Conference in 2013. [1] Various vendors have since made iBeacon-compatible hardware transmitters – typically called beacons – a class of Bluetooth Low Energy (BLE) devices that broadcast their identifier to nearby portable electronic devices. The technology enables smartphones, tablets and other ...
A web beacon [note 1] is a technique used on web pages and email to unobtrusively (usually invisibly) allow checking that a user has accessed some content. [1] Web beacons are typically used by third parties to monitor the activity of users at a website for the purpose of web analytics or page tagging. [2] They can also be used for email tracking. [3] When implemented using JavaScript, they ...
The Facebook Bluetooth Beacon is a hardware beacon released by Facebook in 2015. The beacon uses a bluetooth connection to communicate with the Facebook app on the user's smartphone, informing it of the phone's location. [1] The technology allows location-specific advertising to be pushed to the user's Facebook feed.
The Bluetooth is split in two parts: a "controller stack" containing the timing critical radio interface, and a "host stack" dealing with high level data. The controller stack is generally implemented in a low cost silicon device containing the Bluetooth radio and a microprocessor. The host stack is generally implemented as part of an operating system, or as an installable package on top of an ...
Bluetooth is a short-range wireless technology standard that is used for exchanging data between fixed and mobile devices over short distances and building personal area networks (PANs). In the most widely used mode, transmission power is limited to 2.5 milliwatts, giving it a very short range of up to 10 metres (33 ft). It employs UHF radio waves in the ISM bands, from 2.402 GHz to 2.48 GHz ...