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  2. Production–possibility frontier - Wikipedia

    en.wikipedia.org/wiki/Production–possibility...

    The slope of the production–possibility frontier (PPF) at any given point is called the marginal rate of transformation ( MRT ). The slope defines the rate at which production of one good can be redirected (by reallocation of productive resources) into production of the other. It is also called the (marginal) "opportunity cost" of a commodity ...

  3. Opportunity cost - Wikipedia

    en.wikipedia.org/wiki/Opportunity_cost

    Opportunity cost is the concept of ensuring efficient use of scarce resources, [25] a concept that is central to health economics. The massive increase in the need for intensive care has largely limited and exacerbated the department's ability to address routine health problems.

  4. Guns versus butter model - Wikipedia

    en.wikipedia.org/wiki/Guns_versus_butter_model

    In macroeconomics, the guns versus butter model is an example of a simple production–possibility frontier. It demonstrates the relationship between a nation's investment in defense and civilian goods. The "guns or butter" model is used generally as a simplification of national spending as a part of GDP. This may be seen as an analogy for ...

  5. What is Opportunity Cost? - AOL

    www.aol.com/news/2013-04-01-financial-literacy...

    Opportunity cost is also often defined, more specifically, as the highest-value opportunity forgone. So let's say you could have become a brain surgeon, earning $250,000 per year, instead of a ...

  6. Pay-per-click - Wikipedia

    en.wikipedia.org/wiki/Pay-per-click

    Pay-per-click (PPC) has an advantage over cost-per-impression in that it conveys information about how effective the advertising was. Clicks are a way to measure attention and interest. If the main purpose of an ad is to generate a click, or more specifically drive traffic to a destination, then pay-per-click is the preferred metric.

  7. What Is Opportunity Cost? How To Use It To Boost Side Gig ...

    www.aol.com/opportunity-cost-boost-side-gig...

    Opportunity costs ultimately means choosing one option over another, with the ultimate choice being the one that is most valuable. This might mean spending time at home versus heading out for the ...

  8. Comparative advantage - Wikipedia

    en.wikipedia.org/wiki/Comparative_advantage

    Comparative advantage in an economic model is the advantage over others in producing a particular good. A good can be produced at a lower relative opportunity cost or autarky price, i.e. at a lower relative marginal cost prior to trade. [1] Comparative advantage describes the economic reality of the work gains from trade for individuals, firms ...

  9. Cost per impression - Wikipedia

    en.wikipedia.org/wiki/Cost_per_impression

    Cost per impression, along with pay-per-click (PPC) and cost per order, is used to assess the cost-effectiveness and profitability of online advertising. [1] Cost per impression is the closest online advertising strategy to those offered in other media such as television, radio or print, which sell advertising based on estimated viewership ...