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Marketing. A media consultant is a marketing agent or public relations executive that is hired by businesses or political candidates to obtain positive press coverage. Media consultants usually draft press releases to highlight positive achievements of a business, organization, or individual, and prepare subjects for interviews with the media.
Zune consisted of a line of portable media players, a music subscription service known as Zune Music Pass plus Zune Marketplace for music, TV and movies, streaming services for the Xbox 360 game console, and the Zune software media player for Windows PCs which also acted as desktop sync software for Windows Phone .
Upfront (advertising) In the television industry, an upfront is a gathering at the start of important advertising sales periods, held by television network executives and attended by major advertisers and the media. It is so named because of its main purpose, to allow marketers to buy television commercial airtime "up front", or several months ...
Outfront Media, Inc. Outfront Media, Inc. is one of the largest outdoor media companies. It operates in markets including the United States and Canada. [3] The Americas division is led by chief executive officer Jeremy Male. [4] Outfront Media operates both billboards and transit displays.
Digital rights management ( DRM) is the management of legal access to digital content. Various tools or technological protection measures (TPM), [1] such as access control technologies, can restrict the use of proprietary hardware and copyrighted works. [2] DRM technologies govern the use, modification and distribution of copyrighted works (e.g ...
Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.
Social media. Social media are interactive technologies that facilitate the creation, sharing and aggregation of content, ideas, interests, and other forms of expression through virtual communities and networks. [1] [2] Common features include: [2] Online platforms that enable users to create and share content and participate in social networking.
Electronic sell-through. Electronic sell-through ( EST) is a method of media distribution whereby consumers pay a one-time fee to download a media file for storage on a hard drive. [1] Although EST is often described as a transaction that grants content "ownership" to the consumer, the content may become unusable after a certain period and may ...
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