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2. Social media marketing - Wikipedia

   en.wikipedia.org/wiki/Social_media_marketing

   Revenue sharing. Mobile advertising. v. t. e. Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.

3. Social media - Wikipedia

   en.wikipedia.org/wiki/Social_media

   Social media. Social media are interactive technologies that facilitate the creation, sharing and aggregation of content, ideas, interests, and other forms of expression through virtual communitie networks. [1] [2] Common features include: [2] Online platforms that enable users to create and share content and participate in social networking.

4. Investment in social media - Wikipedia

   en.wikipedia.org/wiki/Investment_in_social_media

   Indeed, different social media understand the business owners need to evaluate their ROI in social media and thus there is a provision for built-in analytics tools for following engagement, likes, and shares (Burg, 2013). This helps the marketers to determine how often people find the marketer's page through the social sites. For example, on ...

5. Media engagement framework - Wikipedia

   en.wikipedia.org/wiki/Media_engagement_framework

   The media engagement framework is a planning framework used by marketing professionals to understand the behavior of social media marketing [1] -based audiences. The construct was introduced in the book, ROI of Social Media. [2] Powell’s background in marketing ROI and Groves' experience and understanding of the applications of social media ...

6. Social media use by businesses - Wikipedia

   en.wikipedia.org/wiki/Social_media_use_by_businesses

   Social media use by businesses includes a range of applications. Although social media accessed via desktop computers offer a variety of opportunities for companies in a wide range of business sectors, mobile social media, which users can access when they are "on the go" via tablet computers or smartphones, benefit companies because of the location- and time-sensitive awareness of their users.

7. Content marketing - Wikipedia

   en.wikipedia.org/wiki/Content_marketing

   Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. [1] It is often used by businesses in order to achieve the following goals: attract attention and generate leads, expand their customer base, generate or increase online sales, increase brand awareness or ...