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Learn about the concept, evolution, and methods of digital marketing, the component of marketing that uses online technologies to promote products and services. Explore the various digital media platforms, channels, and strategies that marketers use to reach and engage consumers.
Data science is an interdisciplinary field that uses various methods and techniques to extract knowledge and insights from data. Learn about its origins, foundations, relationship to statistics, and examples of data science in different domains.
Digital printing is a method of printing from a digital image directly to various media, without using printing plates. Learn about different types of digital printing, such as inkjet, laser, and cylinder printing, and their advantages and disadvantages.
Digital media is any communication media that operates with encoded machine-readable data formats. Learn about the types, impact, and history of digital media, from binary code to digital computers, from print to online platforms.
Learn about the development and characteristics of electronic media, which use electronics or electromechanical means to access content. Explore the history of transmission, display, and signal processing technologies from the 18th century to the present.
Learn what digital branding is, how it differs from traditional branding, and what channels are used to create and enhance digital brands. Explore the concept, the impact, and the examples of digital branding in various fields and platforms.
Data technology (DataTech or DT) is the technology connected to areas such as martech or adtech. It uses AI, big data and ML to improve business activities in various sectors, such as digital marketing or business analysis.
Media studies is a field of study that deals with the content, history, and effects of various media, especially the mass media. It draws on traditions from social sciences and humanities, and includes theories and methods from communication, cultural studies, rhetoric, philosophy, and more.