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Richard E. Mayer (born 1947) is an American educational psychologist and Professor of Psychology at the University of California, Santa Barbara (UCSB) where he has served since 1975. He received a PhD in psychology from the University of Michigan (1973), and served as a Visiting Assistant Professor of Psychology at Indiana University (1973–1975).
Media psychology is the branch and specialty field in psychology that focuses on the interaction of human behavior with media and technology. Media psychology is not limited to mass media or media content; it includes all forms of mediated communication and media technology-related behaviors, such as the use, design, impact, and sharing behaviors.
Media literacy is an expanded conceptualization of literacy that includes the ability to access and analyze media messages as well as create, reflect and take action, using the power of information and communication to make a difference in the world. [1] Media literacy applies to different types of media [2] and is seen as important skills for ...
Multimodality also can be used to associate a text with a specific argumentative purpose, e.g., to state facts, make a definition, cause a value judgment, or make a policy decision. Jeanne Fahnestock and Marie Secor, professors at the University of Maryland and the Pennsylvania State University, labeled the fulfillment of these purposes stases ...
Dual-coding theory is a theory of cognition that suggests that the mind processes information along two different channels; verbal and nonverbal. It was hypothesized by Allan Paivio of the University of Western Ontario in 1971. In developing this theory, Paivio used the idea that the formation of mental imagery aids learning through the picture ...
Psychoacoustics. Psychoacoustics is the branch of psychophysics involving the scientific study of the perception of sound by the human auditory system. It is the branch of science studying the psychological responses associated with sound including noise, speech, and music. Psychoacoustics is an interdisciplinary field including psychology ...
v. t. e. Multimedia translation, also sometimes referred to as Audiovisual translation, is a specialized branch of translation which deals with the transfer of multimodal and multimedial texts into another language and/or culture. [1] and which implies the use of a multimedia electronic system in the translation or in the transmission process.
Media linguistics is the linguistic study of language use in the media. It studies the functioning of language in the media sphere, or modern mass communication presented by print, audiovisual, digital, and networked media. Media linguistics investigates the relationship between language use, which is regarded as an interface between social and ...