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Source credibility is "a term commonly used to imply a communicator's positive characteristics that affect the receiver's acceptance of a message." Academic studies of this topic began in the 20th century and were given a special emphasis during World War II, when the US government sought to use propaganda to influence public opinion in support of the war effort.
Persuasive writing. Persuasive writing is a form of writing intended to convince or influence readers to accept a particular idea or opinion and to inspire action. [1] A wide variety of writings, such as criticisms, reviews, reaction papers, editorials, proposals, advertisements, and brochures, utilize different persuasion techniques to ...
Street credibility or "street cred" (also referred to as "the word on the street") is the degree to which someone's word can be believed by a typical person, the "person on the street". [33] Corporations have gone through their own ways of getting street credibility; however, it goes by a different name: branding.
The modes of persuasion, modes of appeal or rhetorical appeals (Greek: pisteis) are strategies of rhetoric that classify a speaker's or writer's appeal to their audience. These include ethos, pathos, and logos, all three of which appear in Aristotle's Rhetoric. [1]
Communication accommodation theory ( CAT) is a theory of communication, developed by Howard Giles, concerning " (1) the behavioral changes that people make to attune their communication to their partner, (2) the extent to which people perceive their partner as appropriately attuning to them". [1] This concept was later applied to the field of ...
Public speaking, also called oratory, is the act or skill of delivering speeches on a subject before a live audience. [1] Public speaking has played an important cultural role in human history. Confucius, an ancient Chinese philosopher and prominent public-speaking scholar, believed that a good speech should impact individual lives, regardless ...
Aristotle identified rhetoric as one of the three key elements—along with logic and dialectic —of philosophy. The first line of the Rhetoric is: "Rhetoric is a counterpart ( antistrophe) of dialectic." [1] : . I.1.1 According to Aristotle, logic is concerned with reasoning to reach scientific certainty, while dialectic and rhetoric are ...
Elaboration likelihood model is a general theory of attitude change. According to the theory's developers Richard E. Petty and John T. Cacioppo, they intended to provide a general "framework for organizing, categorizing, and understanding the basic processes underlying the effectiveness of persuasive communications". [3]