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Facebook enables users to control access to individual posts and their profile [320] through privacy settings. [321] The user's name and profile picture (if applicable) are public. Facebook's revenue depends on targeted advertising, which involves analyzing user data to decide which ads to show each user.
On September 6, 2006, Ruchi Sanghvi announced a new home page feature called News Feed. Originally, when users logged into Facebook, they were presented with a customizable version of their own profile. The new layout, by contrast, created an alternative home page in which users saw a constantly updated list of their friends' Facebook activity.
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Facebook login page changes due to Facebook Timeline addition. 2012: January 10: Product (news feed) Facebook starts showing advertisements (called Featured Posts) in the news feed. The advertisements are generally for pages that one's Facebook friends have engaged with. 2012: April: Acquisition: Facebook acquires Instagram for $1 billion. 2012
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