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In 2010, Transat became an outgoing tour operator in Mexico, when it founded Eleva Travel. [4] In Canada, Transat has nearly 600 travel agencies [when?] and is the largest travel agency network since the acquisition of the Thomas Cook agencies in 2006. Brands include Club Voyages, Voyages en Liberté, Marlin Travel, and TravelPlus.
In 1976, United Airlines began offering its Apollo system to travel agents; while it would not allow the agents to book tickets on United's competitors, the marketing value of the convenient terminal proved indispensable. SABRE, PARS, and DATAS were soon released to travel agents as well.
Kayak was founded in January 2004 by Steve Hafner and Paul M. English. [6] [7] Before Kayak, Steve Hafner, Kayak's current CEO, helped found Orbitz in November 1999 and led its business development, advertising sales, marketing, and product marketing activities.
In 2003, Amex GBT acquired Rosenbluth International from Hal Rosenbluth in a "mega deal" that combined two of the top global travel agencies at the time. [3]In 2014 American Express divested their Global Business Travel division for an investment of $900 million to an investor group creating American Express Global Business Travel.
Yatra.com is an Indian online travel agency and travel search engine. It was founded by Dhruv Shringi, Manish Amin and Sabina Chopra in August 2006. It was founded by Dhruv Shringi, Manish Amin and Sabina Chopra in August 2006.
Merton [6] distinguishes two types of opinion leadership: monomorphic and polymorphic. Typically, opinion leadership is viewed as a monomorphic, domain-specific measure of individual differences, that is, a person that is an opinion leader in one field may be a follower in another field.
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