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Strategic planning is an organization 's process of defining its strategy or direction, and making decisions on allocating its resources to attain strategic goals. Furthermore, it may also extend to control mechanisms for guiding the implementation of the strategy. Strategic planning became prominent in corporations during the 1960s and remains ...
Needs assessment. A needs assessment is a systematic process for determining and addressing needs, or "gaps", between current conditions and desired conditions or "wants". [1] Needs assessment is part of planning. It can be used to clarify problems and identify appropriate solutions. [2] Needs assessments require sufficient data. [3]
Marketing strategy highlights the role of marketing as a link between the organization and its customers, leveraging the combination of resources and capabilities within an organization to achieve a competitive advantage. [2] In recent years, the advent of digital marketing has revolutionized strategic marketing practices, introducing new ...
Technology roadmap. A technology roadmap is a flexible planning schedule to support strategic and long-range planning, by matching short-term and long-term goals with specific technology solutions. [1] [2] It is a plan that applies to a new product or process and may include using technology forecasting or technology scouting to identify ...
The strategy map is a device that promotes three stages of conversation during the strategy development, implementation and learning process. First to capture a strategy from a management team. To promote discussion amongst that team on the strategy, so they all leave the room telling the same story of their strategy.
Strategic management is the process of assessing the corporation and its environment in order to meet the firm's long-term objectives of adapting and adjusting to its environment through manipulation of opportunities and reduction of threats.A corporation-oriented view. ^ Courtney, Roger (2002).
Questionnaires are frequently used in quantitative marketing research and social research. They are a valuable method of collecting a wide range of information from a large number of individuals, often referred to as respondents. What is often referred to as "adequate questionnaire construction" is critical to the success of a survey.
v. t. e. The managerial grid model or managerial grid theory (1964) is a style leadership model developed by Robert R. Blake and Jane Mouton . This model originally identified five different leadership styles based on the concern for people and the concern for production . The optimal leadership style in this model is based on Theory Y .
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