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Any signup forms on the landing page should reflect the value of the offer. For example, a free offer or newsletter sign up form may only request an email address, whereas high value offers may have longer forms with more details required. They may also include a relevant image, animation or short video.
Bootstrapping is a statistical method for estimating the sampling distribution of an estimator by sampling with replacement from the original sample, most often with the purpose of deriving robust estimates of standard errors and confidence intervals of a population parameter like a mean, median, proportion, odds ratio, correlation coefficient or regression coefficient.
Similar to a purchase funnel, "conversion funnel" is a technical term used in e-commerce operations to describe the track a consumer takes through an Internet advertising or search system, navigating an e-commerce website and finally converting to a sale.
This is a list of computing and IT acronyms and abbreviations