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  2. Social CRM - Wikipedia

    en.wikipedia.org/wiki/Social_CRM

    Social Customer Service: Ownership of social media is shifting away from Marketing and Communication as engagement increasingly relates to inbound customer service-based topics. Rather than social being seen purely as a space for companies to deliver outbound marketing messages, it is the inbound customer queries that allow for meaningful ...

  3. Facebook - Wikipedia

    en.wikipedia.org/wiki/Facebook

    Facebook customer Global Science Research sold information on over 87 million Facebook users to Cambridge Analytica, a political data analysis firm led by Alexander Nix. While approximately 270,000 people used the app, Facebook's API permitted data collection from their friends without their knowledge.

  4. Search engine marketing - Wikipedia

    en.wikipedia.org/wiki/Search_engine_marketing

    In 2013, the Tenth Circuit Court of Appeals held in Lens.com, Inc. v. 1-800 Contacts, Inc. that online contact lens seller Lens.com did not commit trademark infringement when it purchased search advertisements using competitor 1-800 Contacts' federally registered 1800 CONTACTS trademark as a

  5. Criticism of Facebook - Wikipedia

    en.wikipedia.org/wiki/Criticism_of_Facebook

    Feinberg said that the links were present on popular NFL Facebook fan pages and, following contact with Facebook, was dissatisfied with the corporation's "after-the-fact approach". Feinberg called for oversight, stating, "If you really want to hack someone, the easiest place to start is a fake Facebook profile—it's so simple, it's stupid."

  6. Meta Platforms - Wikipedia

    en.wikipedia.org/wiki/Meta_Platforms

    In November 2020, Facebook, Inc. announced that it planned to purchase the customer-service platform and chatbot specialist startup Kustomer to promote companies to use their platform for business. It has been reported that Kustomer valued at slightly over $1 billion. The deal was closed in February 2022 after regulatory approval.

  7. Lexis (linguistics) - Wikipedia

    en.wikipedia.org/wiki/Lexis_(linguistics)

    In linguistics, the term lexis (from Ancient Greek: λέξις / word) designates the complete set of all possible words in a language, or a particular subset of words that are grouped by some specific linguistic criteria.

  8. List of mergers and acquisitions by Meta Platforms - Wikipedia

    en.wikipedia.org/wiki/List_of_mergers_and...

    Facebook Gifts: 32 Face.com Israel, Tel Aviv: June 18, 2012 100,000,000 — — — 33 Spool USA, San Francisco, California: July 14, 2012 undisclosed Avichal Garg, Curtis Spencer, Six employees — Mobile engineering team 34 Acrylic Software Canada, Vancouver, British Columbia: July 20, 2012 undisclosed Two employees — Facebook's design team 35

  9. Engagement marketing - Wikipedia

    en.wikipedia.org/wiki/Engagement_marketing

    After launching IMA in 2013, Ippolito shifted his focus to momentum marketing—described as "the next evolution of engagement marketing"—which shares the same customer-centric philosophy, but places a greater emphasis on leveraging data to reach target audiences online via their most well-traveled channels: