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  2. Landing page - Wikipedia

    For example, a given page may have k choices for the title, m choices for the featured image or graphic and n choices for the company logo. This example yields k×m×n landing page configurations. [citation needed] Significant improvements can be seen through testing different copy text, form layouts, landing page images and background colours.

  3. Referral marketing - Wikipedia

    For example, telecommunication companies may offer discounts or vouchers to customers and credit card companies may offer redeemable points, coupons or cash for a new service. The latter referral marketing program benefits the existing customer through increasing reputation and gaining special treatment from the parent company through working ...

  4. Customer communications management - Wikipedia

    Customer Communications Management (CCM) is software that enables companies to manage customer communications across a wide range of media.Originally, customer communications referred to printed documents, archived digital documents, email and web pages.

  5. Email marketing - Wikipedia

    Direct email involves sending an email solely to communicate a promotional message (for example, a special offer or a product catalog). Companies usually collect a list of customer or prospect email addresses to send direct promotional messages to, or they rent a list of email addresses from service companies. [citation needed]

  6. Email - Wikipedia

    An example of a potentially fraudulent email spoofing is if an individual creates an email that appears to be an invoice from a major company, and then sends it to one or more recipients. In some cases, these fraudulent emails incorporate the logo of the purported organization and even the email address may appear legitimate.

  7. Incorporation (business) - Wikipedia

    From 1940 to 1990 the percent of total GDP made up by financial service professionals increased by 300%. Along with that growth there was a growth in the profits this industry experienced as well. As the disposable income of banks and other financial institutions rose, they sought a way to use it to influence politics and policy.

  8. Direct marketing - Wikipedia

    Direct marketing, using catalogues, was practiced in 15th-century Europe. The publisher Aldus Manutius of Venice printed a catalogue of the books he offered for sale. In 1667, the English gardener, William Lucas, published a seed catalogue, which he mailed to his customers to inform them of his prices.

  9. Web analytics - Wikipedia

    Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.