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  2. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Digital media growth was estimated at 4.5 trillion online ads served annually with digital media spend at 48% growth in 2010. An increasing portion of advertising stems from businesses employing Online Behavioural Advertising (OBA) to tailor advertising for internet users, but OBA raises concern of consumer privacy and data protection .

  3. Digital divide - Wikipedia

    en.wikipedia.org/wiki/Digital_divide

    Many adults are "digital immigrants" who have not had lifelong exposure to digital media and have had to adapt to incorporating it in their lives. A study in 2005 found that only 26% of people aged 65 and over were Internet users, compared to 67% in the 50-64 age group and 80% in the 30-49 year age group. [71]

  4. Digital native - Wikipedia

    en.wikipedia.org/wiki/Digital_native

    Digital Natives, Digital Immigrants Marc Prensky defines the term "digital native" and applies it to a new group of students enrolling in educational establishments referring to the young generation as "native speakers" of the digital language of computers, videos, video games, social media and other sites on the internet.

  5. Digital literacy - Wikipedia

    en.wikipedia.org/wiki/Digital_literacy

    Digital literacy refers to an individual's ability to find, evaluate, and clearly communicate information through typing and other media on various digital platforms. It is evaluated by an individual's grammar, composition, typing skills and ability to produce text, images, audio and designs using technology.

  6. Targeted advertising - Wikipedia

    en.wikipedia.org/wiki/Behavioral_targeting

    Targeted advertising is a form of advertising, including online advertising, that is directed towards an audience with certain traits, based on the product or person the advertiser is promoting. These traits can either be demographic with a focus on race, economic status, sex, age, generation, level of education, income level, and employment ...

  7. Digital imaging - Wikipedia

    en.wikipedia.org/wiki/Digital_imaging

    Digital imaging or digital image acquisition is the creation of a representation of the visual characteristics of an object, such as a physical scene or the interior structure of an object. The term is often assumed to imply or include the processing , compression , storage , printing , and display of such images.

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