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  2. List of Facebook features - Wikipedia

    Facebook is a social-network service website launched on February 4, 2004 by Mark Zuckerberg.The following is a list of software and technology features that can be found on the Facebook website and mobile app and are available to users of the social media site.

  3. Web 2.0 - Wikipedia

    With Web 2.0, it became common for average web users to have social-networking profiles (on sites such as Myspace and Facebook) and personal blogs (sites like Blogger, Tumblr and LiveJournal) through either a low-cost web hosting service or through a dedicated host. In general, content was generated dynamically, allowing readers to comment ...

  4. Digital marketing - Wikipedia

    When we use social media channels (Facebook, Twitter, Pinterest, Instagram, Google+, etc.) to market a product or service, the strategy is called Social Media Marketing. It is a procedure wherein strategies are made and executed to draw in traffic for a website or to gain the attention of buyers over the web using different social media platforms.

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  6. Marketing strategy - Wikipedia

    The 'customer' element refers to an analysis of any possible changes in customer preferences that potentially give rise to new business opportunities. The 'corporation' element refers to a detailed analysis of the company's internal capabilities and its readiness to leverage market-based opportunities or its vulnerability to external threats.

  7. Facebook–Cambridge Analytica data scandal - Wikipedia–Cambridge...

    Facebook CEO Mark Zuckerberg first apologized for the situation with Cambridge Analytica on CNN, calling it an "issue", a "mistake" and a "breach of trust". He explained that he was responding to the Facebook community's concerns and that the company's initial focus on data portability had shifted to locking down data; he also reminded the platform's users of their right of access to personal ...

  8. Vendor lock-in - Wikipedia

    Facebook is said to have achieved technological lock-in, in terms of its self-reinforcing presence on a society level. However, if the lock-in is to Facebook specifically, not social media in general, then it is fair to promote this title to collective vendor lock-in. Examples Microsoft

  9. Market segmentation - Wikipedia

    Definition and brief explanation. Market segmentation is the process of dividing up mass markets into groups with similar needs and wants. The rationale for market segmentation is that in order to achieve competitive advantage and superior performance, firms should: "(1) identify segments of industry demand, (2) target specific segments of demand, and (3) develop specific 'marketing mixes' for ...