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  2. Native advertising - Wikipedia

    en.wikipedia.org/wiki/Native_advertising

    Native advertising, also called sponsored content, is a type of advertising that matches the form and function of the platform upon which it appears. In many cases it functions like an advertorial, and manifests as a video, article or editorial.

  3. Criticism of Facebook - Wikipedia

    en.wikipedia.org/wiki/Criticism_of_Facebook

    Shurat Hadin said that Facebook claimed that this page was "not in violation of Facebook's rules". Shurat Hadin's staged anti-Israel group "Stop Israel" still remains active on Facebook. ProPublica stated in September 2017 that a website was able to target ads at Facebook users who were interested in "how to burn Jew" and "Jew hater".

  4. Cost per impression - Wikipedia

    en.wikipedia.org/wiki/Cost_per_impression

    Purpose. Cost per impression, along with pay-per-click (PPC) and cost per order, is used to assess the cost-effectiveness and profitability of online advertising. Cost per impression is the closest online advertising strategy to those offered in other media such as television, radio or print, which sell advertising based on estimated viewership, listenership, or readership.

  5. Purchase funnel - Wikipedia

    en.wikipedia.org/wiki/Purchase_funnel

    Similar to a purchase funnel, "conversion funnel" is a technical term used in e-commerce operations to describe the track a consumer takes through an Internet advertising or search system, navigating an e-commerce website and finally converting to a sale.

  6. Everybody Draw Mohammed Day - Wikipedia

    en.wikipedia.org/wiki/Everybody_Draw_Mohammed_Day

    Subsequently, Facebook was temporarily blocked by Pakistan; the ban was lifted after Facebook agreed to block the page for users in India and Pakistan. In the media, Everybody Draw Mohammed Day attracted support from commentators who felt that the campaign represented important issues of freedom of speech, and the need to stand up for this freedom.

  7. Social-network game - Wikipedia

    en.wikipedia.org/wiki/Social-network_game

    The first cross-platform "Facebook-to-Mobile" social network game was developed in 2011 by a Finnish company Star Arcade. Social network games are amongst the most popular games played in the world, with several products with tens of millions of players.

  8. Check-in - Wikipedia

    en.wikipedia.org/wiki/Check-in

    Once users have checked in, they have the option of sharing their location with friends in services such as Twitter or Facebook. Since the check-in became a ubiquitous mechanism in most mobile applications, the industry especially in the gaming branch, has tried to find alternatives.

  9. Web analytics - Wikipedia

    en.wikipedia.org/wiki/Web_analytics

    Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.