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  2. Shopify - Wikipedia

    en.wikipedia.org/wiki/Shopify

    In January 2019, Shopify announced the launch of Shopify Studios, a full-service television and film content and production house. On March 22, 2019, Shopify and email marketing platform Mailchimp ended an integration agreement over disputes involving customer privacy and data collection.

  3. Purchase funnel - Wikipedia

    en.wikipedia.org/wiki/Purchase_funnel

    The purchase funnel, or purchasing funnel, is a consumer-focused marketing model that illustrates the theoretical customer journey toward the purchase of a good or service. In 1898, E. St. Elmo Lewis developed a model that mapped a theoretical customer journey from the moment a brand or product attracted consumer attention to the point of ...

  4. Lead generation - Wikipedia

    en.wikipedia.org/wiki/Lead_generation

    In marketing, lead generation (/ ˈ l iː d /) is the initiation of consumer interest or enquiry into products or services of a business. A lead is the contact information and in some cases, demographic information of a customer who is interested in a specific product or service.

  5. Drip marketing - Wikipedia

    en.wikipedia.org/wiki/Drip_marketing

    Drip marketing is a communication strategy that sends, or "drips," a pre-written set of messages to customers or prospects over time. These messages often take the form of email marketing, although other media can also be used.

  6. Email - Wikipedia

    en.wikipedia.org/wiki/Email

    Electronic mail (email or e-mail) is a method of exchanging messages ("mail") between people using electronic devices. Email entered limited use in the 1960s, but users could only send to users of the same computer. Some systems also supported a form of instant messaging, where sender and receiver needed to be online simultaneously.

  7. Sales force management system - Wikipedia

    en.wikipedia.org/wiki/Sales_force_management_system

    An SFA, typically a part of a company's CRM system, is a system that automatically records all the stages in a sales process. SFA includes a contact management system which tracks all contact that has been made with a given customer, the purpose of the contact, and any follow up that may be needed. This ensures that sales efforts are not ...

  8. International Chamber of Commerce - Wikipedia

    en.wikipedia.org/wiki/International_Chamber_of...

    The International Chamber of Commerce (ICC; French: Chambre de commerce internationale) is the largest, most representative business organization in the world. Its over 45 million members in over 100 countries have interests spanning every sector of private enterprise.

  9. Automation - Wikipedia

    en.wikipedia.org/wiki/Automation

    Automation describes a wide range of technologies that reduce human intervention in processes. Human intervention is reduced by predetermining decision criteria, subprocess relationships, and related actions — and embodying those predeterminations in machines.

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