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  2. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    When a search engine visits a site, the robots.txt located in the root directory is the first file crawled. The robots.txt file is then parsed and will instruct the robot as to which pages are not to be crawled. As a search engine crawler may keep a cached copy of this file, it may on occasion crawl pages a webmaster does not wish to crawl.

  3. Web analytics - Wikipedia

    en.wikipedia.org/wiki/Web_analytics

    Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.

  4. Software - Wikipedia

    en.wikipedia.org/wiki/Software

    Microcode is a special, relatively obscure type of embedded software which tells the processor itself how to execute machine code, so it is actually a lower level than machine code. [ citation needed ] It is typically proprietary to the processor manufacturer, and any necessary correctional microcode software updates are supplied by them to ...

  5. Referral marketing - Wikipedia

    en.wikipedia.org/wiki/Referral_marketing

    Referral marketing is a word-of-mouth initiative designed by a company to incentivize existing customers to introduce their family, friends and contacts to become new customers.

  6. Google bombing - Wikipedia

    en.wikipedia.org/wiki/Google_Bombing

    Within a couple of days, the first search result for "провал" was the Bulgarian government's site regardless of the search results language. In April 2009, the website Smart Bitches, Trashy Books launched a Google bomb against Amazon in response to its removal of LGBT material from their ranking lists, Amazon citing it as "adult material ...

  7. Chromium (web browser) - Wikipedia

    en.wikipedia.org/wiki/Chromium_(web_browser)

    Chromium is a free and open-source web browser project, mainly developed and maintained by Google. This codebase provides the vast majority of code for the Google Chrome browser, which is proprietary software and has some additional features. The Chromium codebase is widely used.

  8. Google - Wikipedia

    en.wikipedia.org/wiki/Google

    Google began in January 1996 as a research project by Larry Page and Sergey Brin when they were both PhD students at Stanford University in California. The project initially involved an unofficial "third founder", Scott Hassan, the original lead programmer who wrote much of the code for the original Google Search engine, but he left before Google was officially founded as a company; Hassan ...

  9. Adobe InDesign - Wikipedia

    en.wikipedia.org/wiki/Adobe_InDesign

    Later, Adobe code-named the project "K2", and Adobe released InDesign 1.0 in 1999. Adobe launched InDesign in the United Kingdom through a series of promotional presentations in hotels. The marketing concentrated on new software architecture—a small central software kernel (about 2Mb) to which add-ons would be bolted as the program's ...