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The iTunes Store is a software-based online digital media store operated by Apple Inc. that opened on April 28, 2003, as a result of Steve Jobs' push to open a digital marketplace for music. As of April 2020, iTunes offers 60 million songs, 2.2 million apps, 25,000 TV shows, and 65,000 films. 
Introduced on April 28, 2003, The iTunes Music Store allows users to buy and download songs, with 200,000 tracks available at launch. In its first week, customers bought more than one million songs. Music purchased was protected by FairPlay, an encryption layer referred to as digital rights management (DRM).
The iTunes Store is now a part of the music, movies, or TV shows views of your library – making it simple to jump between your personal collection and what's new for each category in the Store. Recently Added. iTunes puts recently added albums, movies, or TV shows at the top of your library – making it effortless to find something new to play.
iTunes Connect is an Apple service that producers can use to distribute music, podcasts, movies, and TV programmes to customers on the iTunes Store and ebooks to customers on the Apple Books Store.
The Apple Music Festival (formerly known as the iTunes Festival) was a concert series held by Apple, Inc. and inaugurated in 2007. Free tickets were given to Apple Music, iTunes and DICE users who lived in the United Kingdom, through localized prize draws.
FairPlay is a digital rights management (DRM) technology developed by Apple Inc. It is built into the MP4 multimedia file format as an encrypted AAC audio layer, and was used until April 2009 by the company to protect copyrighted works sold through iTunes Store, allowing only authorized devices to play the content.
In September, version 12.7 of iTunes was released, removing the App Store section in the process. However, the following month, iTunes 12.6.3 was also released, retaining the App Store, with 9to5Mac noting that the secondary release was positioned by Apple as "necessary for some businesses performing internal app deployments".
The service allows users to purchase and download new apps for their device through either the App Store on the device, or through the iTunes Store on the iTunes desktop software.   While Apple has been criticized by some for how it operates the App Store, it has been a major financial success for the company.