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  2. Digital media - Wikipedia

    en.wikipedia.org/wiki/Digital_media

    Digital media means any media that are encoded in machine-readable formats. Digital media can be created, viewed, distributed, modified, Listened, and preserved on a digital electronics device. Digital can be defined as any data represented with a series of digits, and Media refers to a method of broadcasting or communicating information.

  3. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Digital media growth was estimated at 4.5 trillion online ads served annually with digital media spend at 48% growth in 2010. An increasing portion of advertising stems from businesses employing Online Behavioural Advertising (OBA) to tailor advertising for internet users, but OBA raises concern of consumer privacy and data protection .

  4. E-democracy - Wikipedia

    en.wikipedia.org/wiki/E-democracy

    E-democracy (a combination of the words electronic and democracy), also known as digital democracy or Internet democracy, is the use of information and communication technology (ICT) in political and governance processes. The term is believed to have been coined by digital activist Steven Clift.

  5. Media (communication) - Wikipedia

    en.wikipedia.org/wiki/Media_(communication)

    Media are the communication outlets or tools used to store and deliver information or data. The term refers to components of the mass media communications industry, such as print media, publishing, the news media, photography, cinema, broadcasting (radio and television), digital media, and advertising.

  6. View-through rate - Wikipedia

    en.wikipedia.org/wiki/View-through_rate

    Digital media, search engines, social networking sites and forums sell and deliver advertising to generate revenue. Measuring the response to display advertising includes immediate response (clicks) and latent response (viewthrough), which help determine whether the advertising was successful or not.

  7. New media - Wikipedia

    en.wikipedia.org/wiki/New_media

    New media as digital data controlled by software – The language of new media is based on the assumption that, in fact, all cultural objects that rely on digital representation and computer-based delivery do share a number of common qualities. New media is reduced to digital data that can be manipulated by software as any other data.

  8. Portable media player - Wikipedia

    en.wikipedia.org/wiki/Portable_media_player

    A portable media player (PMP) or digital audio player (DAP) is a portable consumer electronics device capable of storing and playing digital media such as audio, images, and video files. The data is typically stored on a compact disc (CD), Digital Video Disc , Blu-ray Disc (BD), flash memory, microdrive, or hard drive.

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