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Examples of digital media include software, digital images, digital video, video games, web pages and websites, social media, digital data and databases, digital audio such as MP3, electronic documents and electronic books.

The phrase mass media was, according to H.L. Mencken, used as early as 1923 in the United States. The term medium (the singular form of media) is defined as "one of the means or channels of general communication, information, or entertainment in society, as newspapers, radio, or television."

Multimedia franchises usually develop through a character or fictional world becoming popular in one medium, and then expanding to others through licensing agreements, with respect to intellectual property in the franchise's characters and settings.

The primary electronic media sources familiar to the general public are video recordings, audio recordings, multimedia presentations, slide presentations, CD-ROM and online content. Most new media are in the form of digital media. However, electronic media may be in either analogue electronics data or digital electronic data format.

A Multimedia Database (MMDB) hosts one or more multimedia data types [3] (i.e. text, images, graphic objects, audio, video, animation sequences). These data types are broadly categorized into three classes: Static media [3] (time-independent: image and graphic object). Dynamic media [3] (time-dependent: audio, video and animation ).