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  2. Digital media - Wikipedia

    en.wikipedia.org/wiki/Computer_media

    Digital media means any media that are encoded in machine-readable formats. Digital media can be created, viewed, distributed, modified, Listened, and preserved on a digital electronics device. Digital can be defined as any data represented with a series of digits, and Media refers to a method of broadcasting or communicating information.

  3. Online advertising - Wikipedia

    en.wikipedia.org/wiki/Online_advertising

    Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. Many consumers find online advertising disruptive and have increasingly turned to ad blocking for a variety of ...

  4. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Digital media growth was estimated at 4.5 trillion online ads served annually with digital media spend at 48% growth in 2010. An increasing portion of advertising stems from businesses employing Online Behavioural Advertising (OBA) to tailor advertising for internet users, but OBA raises concern of consumer privacy and data protection .

  5. E-democracy - Wikipedia

    en.wikipedia.org/wiki/E-democracy

    E-democracy (a combination of the words electronic and democracy), also known as digital democracy or Internet democracy, is the use of information and communication technology (ICT) in political and governance processes. The term is believed to have been coined by digital activist Steven Clift.

  6. Social media marketing - Wikipedia

    en.wikipedia.org/wiki/Social_media_marketing

    Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.

  7. Electronic colonialism - Wikipedia

    en.wikipedia.org/wiki/Electronic_colonialism

    Electronic Colonialism or Digital Colonialism, sometimes abbreviated to eColonialism, was conceived by Herbert Shiller as documented in his 1976 text Communication and Cultural Domination. In this work, Shiller postulated the advent of a kind of technological colonialism, a system that subjugates Third World and impoverished nations to the will ...

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