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  2. Email marketing - Wikipedia

    en.wikipedia.org/wiki/Email_marketing

    Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or

  3. History of Gmail - Wikipedia

    en.wikipedia.org/wiki/History_of_Gmail

    The public history of Gmail dates back to 2004.Gmail, a free, advertising-supported webmail service with support for Email clients, is a product from Google.Over its history, the Gmail interface has become integrated with many other products and services from the company, with basic integration as part of Google Account and specific integration points with services such as Google+, Google ...

  4. Cost per action - Wikipedia

    en.wikipedia.org/wiki/Cost_per_action

    Cost per action (CPA), also sometimes misconstrued in marketing environments as cost per acquisition, is an online advertising measurement and pricing model referring to a specified action, for example, a sale, click, or form submit (e.g., contact request, newsletter sign up, registration, etc.).

  5. Cost per impression - Wikipedia

    en.wikipedia.org/wiki/Cost_per_impression

    Purpose. Cost per impression, along with pay-per-click (PPC) and cost per order, is used to assess the cost-effectiveness and profitability of online advertising. Cost per impression is the closest online advertising strategy to those offered in other media such as television, radio or print, which sell advertising based on estimated viewership, listenership, or readership.

  6. Internet protocol suite - Wikipedia

    en.wikipedia.org/wiki/Internet_protocol_suite

    The Internet protocol suite, commonly known as TCP/IP, is the set of communications protocols used in the Internet and similar computer networks.The current foundational protocols in the suite are the Transmission Control Protocol (TCP) and the Internet Protocol (IP).