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Pink is the color of a namesake flower that is a pale tint of red. It was first used as a color name in the late 17th century. According to surveys in Europe and the United States, pink is the color most often associated with charm, politeness, sensitivity, tenderness, sweetness, childhood, femininity, and romance.
Today, Piccadilly is regarded as one of London's principal shopping streets, hosting several famous shops. The Ritz Hotel, Park Lane Hotel , Athenaeum Hotel and Intercontinental Hotel are located on the street, along with other luxury hotels and offices.